Free Incorporation when you bundle with Accounting
Free incorporation . worth $350 when bundled with Accounting. 7/100 slots already claimed. Act fast. T&C’s apply
Singapore
Australia
Hong Kong
United Kingdom

Trust By The Numbers: Sleek’s NPS & CSAT vs Industry

4 mins read
Picture of Deepinder Kaur
Deepinder Kaur
Content Lead

Deepinder Kaur is the Content Lead at Sleek, where she crafts empathetic, reader-focused, and actionable content strategies that help entrepreneurs make confident business decisions. She specialises in simplifying complex topics into clear, practical insights that inspire understanding and action.

With over 14 years of experience in content and a strong foundation in finance, Deepinder brings strategic depth and subject matter expertise to her work. She began her career at Bank of America, where she built her understanding of financial systems and operations, before moving into content strategy across a range of industries.

A former agency founder herself, Deepinder understands the fast pace, pressure, and constant need for clarity that entrepreneurs face. At Sleek, she channels that real-world perspective to create content that informs, empowers, and drives business growth. 

She holds an MBA in Finance and International Business, is HubSpot-certified in Content Marketing, and was named one of the Top 25 Emerging Women in Digital by DIGITALCONFEX in 2023.

Outside of work, Deepinder finds balance and inspiration in books, yoga, and time spent in nature.

Sleek NPS and CSAT
Key takeaways
  • Accounting and compliance issues often surface later, during audits, fundraising, or tax season, so long term reliability matters more than a smooth onboarding experience.
  • NPS measures long term trust and likelihood to recommend, and in professional services a 50+ score is considered excellent and difficult to achieve consistently.
  • CSAT measures day to day service quality, and scores above 85 percent are excellent, while sustaining 90 percent or more in ongoing accounting services is rare.
  • When both NPS and CSAT are strong, it signals consistent execution and sustained client confidence, not just marketing claims.
Build your business, skip the paperwork.
Register your Singapore business (for Locals)
From
S$650
Outsource your accounting with Sleek
From
S$75/month
Discover the Sleek difference
Sleek Incorp LP
Searching for like-minded founders?
Related Reads
Singapore Company Registration Cost
Related Reads
Sleek vs Big 4 Accounting: Which is better for your business?
In this article

Choosing a provider for company incorporation, accounting, and compliance isn’t like buying software.

The work is high-stakes, but problems often appear months or years later:

  • Setup errors appear during fundraising or shareholder changes
  • Bookkeeping issues emerge at year-end or during audits
  • Missed filings turn into penalties, stress, and wasted time

Because the consequences are delayed, promises alone aren’t enough.

The most reliable way to evaluate a professional services provider is to compare measurable performance against industry benchmarks.

In this article, we break down:

  • What good and excellent performance actually looks like in accounting services
  • How Sleek compares to those benchmarks

How trust is measured in accounting services

Two metrics matter most:

Net Promoter Score (NPS)

Measures long-term trust and likelihood to recommend.
In high-risk services like accounting and compliance, a recommendation signals confidence, not just satisfaction.

Calculation: % Promoters − % Detractors

Customer Satisfaction Score (CSAT)

Measures satisfaction with specific service moments, including onboarding, month-end delivery, filings, and support.

CSAT reflects the reliability of day-to-day execution.

Why both metrics matter

  • NPS = long-term confidence
  • CSAT = consistent execution

High CSAT without strong NPS suggests execution without trust.
High NPS without strong CSAT is rare and unsustainable.

NPS in professional services: High scores are rare

What counts as excellent?

ClearlyRated, a benchmarking provider for professional services firms, uses a common rule of thumb:

  • 50 NPS = excellent
  • 70 NPS = world-class

CSAT benchmarks: What’s “good” vs “excellent”?

CSAT varies by industry and how it’s measured, but SurveyMonkey (a widely used survey platform) summarizes standard ranges as:

CSAT interpretation

CSAT range

Meaning

0–50%

Needs improvement

50–70%

Fair

70–85%

Good

85–100%

Excellent

For ongoing services like accounting, consistently scoring above 90% over time is rare and meaningful across the industry.

Where Sleek stands against these benchmarks

Sleek NPS and CSAT in accounting

Sleek’s internal performance metrics show consistent performance above industry benchmarks:

  • 50+ NPS
  • 97% CSAT

Sleek vs Industry Benchmarks

Metric

Sleek

Industry benchmark

Why it matters

NPS

50+

Accounting ~38; B2B services ~45

Crosses the “excellent” threshold

CSAT

97%

85–100% = excellent

Indicates repeatable delivery

How these metrics are measured

NPS is collected from active Sleek customers after onboarding and every six months to measure long-term trust and likelihood to recommend. CSAT is collected after each customer support interaction to measure satisfaction with day-to-day service delivery.

Benchmarks show the standard. Sleek meets it, consistently.

Sleek NPS

In professional services, “excellent” performance is genuinely hard to achieve. That’s why benchmarks matter.

A 50+ NPS crosses the “excellent” threshold.
A 97% CSAT reflects consistent delivery.

These are not marketing claims. They are measurable indicators of trust.

If you’re choosing a partner for your company’s foundation and finances, choose one built to stay reliable as you grow, today and in the future.

See how Sleek measures trust in practice.
Talk through your incorporation, accounting, or compliance setup with a Sleek expert.

See how Sleek measures trust in practice.
Talk through your incorporation, accounting, or compliance setup with a Sleek expert.
Sleek is the preferred partner of entrepreneurs
Expertise in company incorporation, accounting, tax services, and compliance.
Trusted by over
450,000
businesses worldwide.
4.8/5
five stars icon
on Google
from 4,100+ reviews.
95%
satisfaction rate from
16,000 surveyed clients.

FAQs on Sleek's NPS and CSAT

Is a 50+ NPS actually good for an accounting firm like Sleek?
Yes. In professional services, an NPS above 30 is strong. An NPS of 50+ is considered excellent and difficult to achieve consistently in accounting. Because accounting involves compliance risk, regulation, and long-term impact, high NPS scores are rarer than in software businesses.
What does a 97% CSAT score actually mean for Sleek?
CSAT measures satisfaction with specific service interactions like onboarding, filings, month-end delivery, and support responses. Industry-wide:
  • 70-85% = Good
  • 85%+ = Excellent
A 97% CSAT indicates consistently reliable day-to-day execution.
Why do both NPS and CSAT matter when choosing an accounting provider?
They measure different things:
  • CSAT = short-term satisfaction (Did this interaction go well?)
  • NPS = long-term trust (Would you recommend them?)
In accounting and compliance, both matter:
  • High CSAT reduces operational friction
  • High NPS signals sustained confidence over time
Strong performance in both suggests reliability beyond just onboarding.
Why is trust more important in accounting than in software?
Accounting errors often surface later:
  • During fundraising
  • At audit
  • When changing shareholders
  • During tax season
Unlike software bugs, compliance mistakes can trigger penalties or regulatory issues. That’s why measurable trust indicators like NPS matter.
How should founders compare accounting firms objectively?
Instead of relying only on price or marketing claims, compare:
  • NPS against professional services benchmarks
  • CSAT consistency over time
  • How often performance is measured
  • Transparency of reporting
Benchmarks make performance measurable, not just promised.

How to start a business in Singapore with no capital?

You can start a business in Singapore with no capital by choosing a low-cost structure such as a Sole Proprietorship, which requires no paid-up capital, or a Private Limited Company with a minimum of S$1 paid-up capital. You will still need to pay ACRA registration fees (S$115 to S$315), provide a registered address, and appoint a company secretary for a Pte Ltd. To keep costs low, start with service-based work, operate from home or a virtual office, use free digital tools, and apply for government grants for new businesses.

What is entity registration in Singapore?

Entity registration is the process of registering your business with ACRA to receive a Unique Entity Number (UEN). Fees start from S$100 for sole proprietorships and S$300 for private limited companies. Most applications are approved within minutes, but complex ones may take up to 15 working days.