Speak to an advisor: +65 6929 8273
am_el logo

Korean fashion boutique Am:El effortlessly sets up shop in Singapore with Sleek, 100% remotely 

Founders

Amanda Woo

Year founded

2021

Industry

E-Commerce
Retail

Website

Sleek services used

Incorporation | Corporate Secretary | Accounting & Tax | Sleek Business Account | Digital Mailroom

The Sleek difference

100%

Remote incorporation

54 hrs
/month

saved through digital accounting

$0

annual business account fees

Company profile

The Sleek difference

Founder

Amanda Woo

Year founded

2022

Industry

E-Commerce
Retail

Website

100%

54 hours/month

Remote
incorporation

saved through digital accounting

Sleek services used

Incorporation | Corporate Secretary | Accounting & Tax | Sleek Business Account | Digital Mailroom

$0

annual business account fees

About Am:EL

Am:EL is an online boutique that brings rare, unrepeated, and eccentric Korean designer collections to your fingertips. The brand aims to help customers curate their signature style. If they won’t wear it, they won’t sell it!

Before Sleek

1 company, 2 founders, 2 different countries. Before Am:EL, best friends Amanda and Eloise lived in two different countries. They wanted to start a retail business in Singapore, but found setting up a company daunting as foreigners. Traditional corporate service providers would only allow hard copies of registration documents, which was a hassle, especially amidst the raging Covid-19 pandemic. Not to mention, local banks were asking for account opening fees, high initial deposits, and unrealistic minimum balances.

After Sleek

Amanda and Eloise found Sleek to be the most convenient choice for remote incorporation. They didn’t have to lug their documents to a corporate secretary; nor did they have to sign paper contracts, scan, and send them over email. After incorporation, they already had an existing rapport built with Sleek, so the process of opening a Sleek Business Account was much easier than it was with local banks. They were able to set up their account quickly, remotely, and with no minimum fees or deposits necessary.

Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.

Amanda Woo, Founder of Am:EL

Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.
Amanda Woo, Founder of Am:EL

Trusted by over 450,000 businesses globally

[Copy can be edited]  With Sleek’s presence in Singapore, Hong Kong, Australia & the United Kingdom, entrepreneurs can set up their companies without even booking a flight ticket and physically visiting our offices. Everything can be done digitally. If you have any questions, you can always speak to our team of experts.

Start a business in less than 3 hours with us. Talk to our experts today.

View more customer stories

NEED SUPPORT?

We'd love to help. Share your contact details and we'll call you back

WhatsApp Us

Chat with us on WhatsApp from your mobile

Sleek SG QR Code Whatsapp
30D money back

30 Days Money Back Guarantee

Our refund policy:

We care about you – within 30 days from your purchase, if you’re unhappy with our services, we’ll refund our fee. Email or call us, and we’ll process the refund within five working days.

What it doesn’t cover:

We will not be able to refund Government fees once the application has been submitted, nor any third-party processing fees.

When it applies:

We cannot guarantee any specific legal outcomes when you use our services. For instance, a company registration might be filed correctly but still get rejected by the Company Registry for reasons beyond our control. We can only refund our fees for issues we are directly responsible for. In the case that you purchase a service and later change your mind, we can’t issue a refund.

Our customer support team is at your disposal for any questions or issue you may face.

Need help?

Our sales team is available from Mon - Fri 9am to 10pm (Singapore Time)