Company Profile
Founders
Amanda Woo
Year founded
2021
Sleek services used
The Sleek difference
100%
Remote incorporation
54 hrs/month
saved through digital accounting
$0
annual business account fees
Founders
Amanda Woo
Year founded
2022
100%
54 hours/month
Remote Incorporation
$0
Incorporation
Corporate Secretary
Accounting & Tax
Sleek Business Account
Digital Mailroom
Am:EL is an online boutique that brings rare, unrepeated, and eccentric Korean designer collections to your fingertips. The brand aims to help customers curate their signature style. If they won’t wear it, they won’t sell it!
1 company, 2 founders, 2 different countries. Before Am:EL, best friends Amanda and Eloise lived in two different countries. They wanted to start a retail business in Singapore, but found setting up a company daunting as foreigners. Traditional corporate service providers would only allow hard copies of registration documents, which was a hassle, especially amidst the raging Covid-19 pandemic. Not to mention, local banks were asking for account opening fees, high initial deposits, and unrealistic minimum balances.
Amanda and Eloise found Sleek to be the most convenient choice for remote incorporation. They didn’t have to lug their documents to a corporate secretary; nor did they have to sign paper contracts, scan, and send them over email. After incorporation, they already had an existing rapport built with Sleek, so the process of opening a Sleek Business Account was much easier than it was with local banks. They were able to set up their account quickly, remotely, and with no minimum fees or deposits necessary.
Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.
Amanda Woo, Founder of Am:EL
Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.
Amanda Woo, Founder of Am:EL
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