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Korean fashion boutique Am:El effortlessly sets up shop in Singapore with Sleek, 100% remotely

Company Profile

Founders

Amanda Woo

Year founded

2021

Industry

E-Commerce, Retail

Website

Sleek services used

Incorporation
Corporate Secretary
Accounting & Tax
Sleek Business Account
Digital Mailroom

The Sleek difference

100%

Remote incorporation

54 hrs/month

saved through digital accounting

$0

annual business account fees

Company Profile

The Sleek Difference

Founders

Amanda Woo

Year founded

2022

Industry

E-Commerce, Retail

Website

100%

54 hours/month

Remote Incorporation

saved through digital accounting

$0

annual business account fees

Sleek services used

Incorporation

Corporate Secretary

Accounting & Tax

Sleek Business Account

Digital Mailroom

About Am:EL

Am:EL is an online boutique that brings rare, unrepeated, and eccentric Korean designer collections to your fingertips. The brand aims to help customers curate their signature style. If they won’t wear it, they won’t sell it!

Before Sleek

1 company, 2 founders, 2 different countries. Before Am:EL, best friends Amanda and Eloise lived in two different countries. They wanted to start a retail business in Singapore, but found setting up a company daunting as foreigners. Traditional corporate service providers would only allow hard copies of registration documents, which was a hassle, especially amidst the raging Covid-19 pandemic. Not to mention, local banks were asking for account opening fees, high initial deposits, and unrealistic minimum balances.

After Sleek

Amanda and Eloise found Sleek to be the most convenient choice for remote incorporation. They didn’t have to lug their documents to a corporate secretary; nor did they have to sign paper contracts, scan, and send them over email. After incorporation, they already had an existing rapport built with Sleek, so the process of opening a Sleek Business Account was much easier than it was with local banks. They were able to set up their account quickly, remotely, and with no minimum fees or deposits necessary.

Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.

Amanda Woo, Founder of Am:EL

Trying to incorporate a company as foreigners meant more challenges, extra documentation and approvals and no doubt, additional fees. Sleek, off the bat, provided solutions, alternatives, strategies to work through these difficult steps with such depth of knowledge and care.
Amanda Woo, Founder of Am:EL

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Our refund policy:

We care about you – within 30 days from your purchase, if you’re unhappy with our services, we’ll refund our fee. Email or call us, and we’ll process the refund within five working days.

What it doesn’t cover:

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