Our team

About us at Sleek

Sleek makes the lives of entrepreneurs and investors easier.

We incorporate companies in Hong Kong and Singapore, and help them manage their governance, accounting and tax matters using technology. We launched our services in Singapore in 2017, and expanded into Hong Kong in 2019, because we were frustrated at how slow and paper-based the incorporation and company registration process was.

Since our launch, we have incorporated thousands of happy companies, offering 100% digital incorporation, company secretary, and accounting services.



Julien Labruyere

Julien Labruyere is CEO and a cofounder of Sleek. Julien has over 10 years experience in sales and management for technology companies in Europe and Asia. He started his career at Silicomp that was acquired by Orange Business Services. Julien then started and lead the APAC business for a Swedish Mobile Enterprise Application Platform startup Appear Networks.


Adrien Barthel

Adrien is Chief Growth Officer and a cofounder of Sleek, managing the sales, marketing and expansion operations. Prior to this role, Adrien spent six years in the eCommerce space as CMO with Luxola (Sold to the LVMH Group in 2015) and the Carrefour Group. Curious by nature and avid networker, Adrien co-founded the French Tech Network in Singapore, gathering 800+ members and 100+ companies.

Board members


Eric Barbier

Eric is the founder of TransferTo, the global mobile payment network interconnecting financial institutions, merchants and mobile operators in Emerging Markets. Eric founded TransferTo in Singapore in 2006. TransferTo has been acquired by Ingenico, the leading payment solutions provider. Before TransferTo, Eric co-founded Mobile 365, the global mobile messaging hub. 


Martin Crawford

Martin has just retired from his office of CEO at Vistra. As CEO, Martin built Vistra Group from small regional player to global #3 in the Trust, fiduciary and corporate services industry. In 9 years he expanded Vistra’s geographic reach from 5 countries employing 300 staff to 46 countries with over 4,100 staff, building equity value from $180M to $1.4B. Martin holds a MBA from IMD in Switzerland.


Pierre Lorinet

Pierre Lorinet is a non-executive Director of Trafigura Group Pte Ltd and Puma Energy Holdings Pte Ltd. He is also an independent non-executive Director and Chairman of the Audit committee of Cofco International Limited since July 2017. He holds other non-executive directorships with, amongst others, Enterprise Singapore, Cocoon Capital Partners Pte Ltd, SensorFlow Pte Ltd, Delair and the National Art Council of Singapore.
Until September 2015 Pierre was the Chief Financial Officer as well as Managing Director Asia-Pacific for Trafigura Group. Pierre joined Trafigura in 2002 and assumed the role of CFO and board director in January 2007. He relocated to Singapore in August 2012 to take on the added role of MD for the Asia-Pacific region.
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