Data Protection and Privacy Policy

Last updated: 16 October 2025

This Privacy Policy explains what you can expect from us and what we need from you in relation to your personal data. Please read this carefully as this Privacy Policy is legally binding when you use our Services.

We want you to understand why and how Sleek Hong Kong Limited (“Sleek”, “we”, “us” and/or “our”) collects, uses, discloses and or/processes your Personal Data (as defined below) under Singapore’s Personal Data Protection Act 2012 (the “PDPA”), Hong Kong’s Personal Data Privacy Ordinance (Cap. 486) (the “PDPO”) and the European General Data Protection Regulation (the “GDPR”).

This Privacy Policy (“Policy”) applies to you and all Individuals (as defined below) who provide Sleek with Personal Data or whose Personal Data is otherwise collected, used, processed, stored, and/or disclosed by Sleek in connection with and/or for the purposes of its operations.

This Policy supplements but does not supersede or replace any previous consent which you may have provided to Sleek, nor does it affect any legal rights that Sleek may have regarding the collection, use, processing, and/or disclosure of any Individual’s Personal Data.

Sleek may, from time to time, update this Policy to ensure that it is consistent with our business needs or to accommodate amendments to applicable legal or regulatory requirements. All updates to this Policy will be published online at www.sleek.com (the “Sleek Website”). Notification of any material revisions will also be published on the Sleek Website. You shall be deemed to have accepted the Policy as amended by continuing your relationship with Sleek after any amendments have been published on the Sleek Website.

This Policy forms part of the terms and conditions, if any, governing your specific relationship with Sleek (“Terms and Conditions”), and it should be read in conjunction with the Terms and Conditions. In the event of any conflict or inconsistency between the provisions of this Policy and the Terms and Conditions, the provisions of the Terms and Conditions shall prevail to the fullest extent permissible by law.

For the purpose of this Policy:

“Sleek DPO” shall mean the Data Protection Officer based in Singapore. He can be reached at the following address:

160 Robinson Road

#14-04

Singapore 068914

Email: [email protected]

Our principles of data protection

Our approach to data protection is built around 3 key principles. They’re at the heart of everything we do relating to personal data.

User Sovereignty: You have full control over your data, and you have the ability to make changes as required.
1. Some information, such as your Business Profile, Directors, and Shareholders, cannot be directly amended by you as it requires a formal update with regulatory bodies.
Transparency: We take a human approach to how we process personal data by being open, honest, and transparent.
Security: We ensure industry-leading approaches to securing the personal data entrusted to us.As a measure of our commitment to security, we are ISO 270001:2022 Certified.

1. Definitions: For the purposes of this Policy:

“Individual” (or “you”) means a natural person, whether living or deceased, and “Individuals” (and “your”) shall be construed accordingly;

“Personal Data” means data that is capable of identifying an Individual, whether on its own or in conjunction with other data accessible to Sleek;

“Personnel” means any Individual engaged under a contract of service with Sleek, including permanent or temporary employees, as well as trainees and interns engaged by Sleek from time to time; and

“Potential Personnel” means any Individual who has submitted an application to be engaged by Sleek as Personnel.

2. Purposes for collection, use and disclosure of Personal Data

There is some information which are mandatory for us to collect in order to provide our services to you as part of being regulated.

Sleek will only collect, use, and disclose Personal Data from/or related to an Individual that is reasonably considered necessary for the relevant purposes underlying such collection, use or disclosure, which may include but is not limited to the following:

a) Facilitating Sleek’s provision of products and services which are used by you and from time to time with newsletters, marketing or promotional materials and any other information that may be relevant to you;
b) Communicating with you to assist you with your enquiries;
c) Dealing with administrative matters relating to the product and/or services purchased and/or subscribed to by you;
d) Conducting market research and customer satisfaction surveys;
e) Any other purposes that we notify you of at the time of obtaining consent (collectively known as the “Purposes”).

3. Collection of Personal Data

Generally, Sleek may collect Personal Data from you in one or more of the following ways or circumstances:

a) Information provided directly: You may be asked to provide Personal Data when you visit or use some parts of our websites and/or services. You do not have to provide us with your Personal Data; however, it could mean that you are not able to access some parts of our website or use our services.
b) Information collected automatically: Some information is collected automatically, such as an IP address and device type, when you visit our websites or use our services. This information is useful to us as it provides us with a better understanding of how you are interacting with our websites and services, so that we can continue to provide you with the

best experience possible.

We use your IP address to determine your location in order to provide the most relevant content to you.

c) Information from third parties: The majority of information that we collect is collected directly from you. Some data may be collected from other sources, such as information that is available in the public domain or from trusted third parties, in order to conduct background checks as part of your relationship with us. We use this information to supplement the Personal Data that we have collected from you. If you register with us through a third-party service like Google, we may collect additional information from you, as permitted by your settings with the third-party service.

Where your Personal Data is collected from third parties, we will only use such Personal Data where you have provided your consent to the third party, which would also cover our processing of your Personal Data, or where Sleek has a legitimate interest to use the Personal Data in order to evaluate the suitability of your relationship with us.

Some of the information we collect may include your personal data, such as your full name, contact information, Copy of NRIC, Copy of passport or other identification, telephone number(s), residential address, email address, biometric data and other personal information required by government agencies, product and service selections, and other data that may identify you. We collect personal data about you at several different points, including but not limited to the following:

When we correspond with you as a customer or prospective customer;
when you visit our website or use the Platform;
when you use our software or services;
When you register as an end-user of our services and an account is created for you;
When you opt-in to our newsletter program;
When you decide to participate in a survey;
When you voluntarily provide us with your information through our landing pages

As part of our onboarding process, there is some information that we have to collect from you as part of being regulated by the Accounting and Corporate Regulatory Authority (ACRA) and the Monetary Authority of Singapore (MAS), without which we would not be able to provide you our services. In order to do so, we make use of independent providers to help us carry out identity checks on our behalf. When this happens, you will be redirected outside of the Sleek platform. The information required might include an image, images of an identity document (e.g a passport or a driver’s license), or a live video. The exact information needed depends on the check that’s being carried out.

We seek to protect the information we share by imposing contractual privacy and security safeguards on the recipient of the information. Whenever redirected outside of Sleek, we encourage you to read the provider’s relevant privacy policy in order to have a better understanding of how your data is being processed.

4. Processing of Personal Data

Where we collect Personal data, we will only process it:

a) To perform a contract with you, or
b) Where we have a legitimate interest to protect the Personal Data which is not overridden by your rights, or
c) In accordance with a legal obligation, or
d) Where we have your consent.

Please note that if you choose not to provide us with your Personal Data or choose not to consent to our processing of your Personal Data, we may not be able to provide some or all of our Services to you or respond to your other requests; for job applicants, we would not be able to evaluate your suitability against our employment opportunities.

5. Sharing Information Outside Sleek

Sleek shares information with external parties that are performing tasks on our behalf (including data processors and sub-contractors) and with other companies, organisations, government bodies, and individuals outside Sleek where we have a legitimate legal reason for doing so (for example, in connection with any merger or acquisition or to comply with a court order) or where we have been instructed to share the information on behalf of our clients.

6. Consent

Unless otherwise authorised under the APP, PDPA, PDPO, GDPR or any other applicable law, Sleek will not collect, use, or disclose your Personal Data without your knowledge and consent. Sleek will highlight the Purposes relevant to you, by appropriate means, at the point or time of collection of your Personal Data.

Sleek may obtain your consent by any of the following means:

a) via express provisions in a contract, application form, and/or registration form to be signed with or submitted to Sleek;
b) via notifications on Sleek’s websites;

In so far as any Purpose(s) are intrinsic to the relationship or provision of services, Sleek reserves the right to decline to engage in the relevant relationship or to provide the relevant services to you if you do not consent to Sleek’s collection, use or disclosure of your Personal Data for such purposes.

If you:

voluntarily provide Personal Data to Sleek for any specified purpose;
use or access Sleek’s website(s) or computer network;
enter Sleek’s premises or use any of the facilities thereon; and/or
attend or participate in events or programmes organised by Sleek

You will be deemed to have agreed and consented to Sleek collecting, using and/or disclosing their Personal Data in the manner and for the purposes set forth in this Privacy Policy.

If you provide Sleek with Personal Data relating to a third party (e.g. information of his or her spouse or children) for any particular purpose, you represent to Sleek that you have obtained the consent of the relevant third party for Sleek to collect, use or disclose such Personal Data for the relevant purpose.

Where consent is not obtained Sleek may collect, use and disclose personal data pursuant to an exception under the PDPA law. For example, we may rely on Public Interests Exception in order to respond to an emergency that threatens the life, health and safety of an individual.

7. Disclosure of Personal Data

A cookie is a small piece of data that is stored on your computer or mobile device.

There may be occasions where we may need to share your Personal Data with third parties. Sleek will disclose your Personal Data only in the following circumstances:

a) to Sleek’s third-party service providers or agents;
b) to Sleek’s auditors and professional advisors;
c) to regulators, law enforcement bodies, government agencies, courts or any other third party to whom disclosure is permitted or required by any applicable law or regulation;
d) to other parties where we have your consent.

8. Request to Withdraw Consent

You have the right to withdraw your consent to the collection, use, and/or disclosure of your Personal Data in the possession of Sleek by submitting your request to Sleek’s Data Protection Officer at [email protected] at any time.

We will process your request to withdraw consent within a reasonable time after it is received. After that time, we will not collect, us,e and/or disclose your Personal Data in the manner stated in your request.

Your withdrawal of consent could affect the services that we are able to provide to you. Depending on the extent of your withdrawal of consent for us to process your Personal Data, it may mean that we are not able to continue with our existing business relationship.

9. Cookies

We may place and access certain cookie on your computer and/or any electronic device used to access the Website. We use cookies to improve your experience using the Website and to improve our Services. We have taken steps to ensure that your privacy is protected and respected at all times. With regards to data that is collected by cookies, you may disable the use of cookies on your internet browser when accessing Sleek’s Website. However, disabling the use of cookies may result in the loss of functionality, restrict your use of the website and/or delay or affect the way in which Sleek’s website operates.

10. Security of Personal Data.

Sleek shall make reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks to Personal Data in its possession.

If Sleek transfers Personal Data outside of Singapore (or Hong Kong, in the case of our Hong Kong operations), Sleek will take reasonable steps to ensure that such Personal Data transferred receives a standard of protection comparable to the protection received under the PDPA and PDPO and such transfer shall be subject to this Policy.

Sleek will ensure that third parties who receive Personal Data from Sleek protect such Personal Data in a manner consistent with this Policy and not use such Personal Data for any purposes other than those specified by Sleek, by incorporating appropriate contractual terms in its written agreements with third parties.

Sleek is not responsible in any way for the security and/or management of Personal Data shared by you with third-party websites accessible via links on the Sleek website.

In the event of a breach of security in respect of any Customer Data, Sleek shall promptly (but as soon as practical from a security perspective) provide notice of such breach to the Customer and any individuals acting on behalf of such Customer, setting out the extent of the breach, the affected Customer Data and any steps taken by Sleek to remedy and limit the consequences of the breach. Notwithstanding the foregoing, where Sleek determines that the PDPA allows Sleek not to provide notification in respect of a breach, Sleek may choose not to inform the Customer of such breach immediately or at all.

11. Third party websites

Our Website may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility for them. Please check these policies before you submit any personal data to these websites.

12. Accuracy of Personal Data

Information voluntarily provided by you to Sleek shall be deemed complete and accurate.

Sleek will take reasonable steps to verify the accuracy of Personal Data received at the point of collection, but you will remain primarily responsible and liable to ensure that all Personal Data submitted by you to Sleek is complete and accurate.

Sleek will also take reasonable steps to periodically verify the Personal Data in its possession, taking into account the scope of its operations. However, you remain responsible for notifying Sleek, from time to time, of any applicable changes to your Personal Data. You can amend your Persona Data on the Sleek Platform or you may notify our customer success team of any changes to your Personal Data by email at [email protected], or you may contact the Personal Data Officer by email at [email protected] at any time.

Sleek shall not be held liable for any inability on its part to provide services to you if you fail to ensure that your Personal Data submitted to Sleek is complete and accurate.

13. Access to and correction of Personal Data

In general, the rights afforded to individuals are:

a) Right to Access

The right to be informed of and request access to the Personal Data that we process about you. This will enable you to check what Personal Data we are processing and whether the processing is lawful.

We will respond to your access request as soon as reasonably possible. Should we not be able to respond to your access request within 30 days after receiving your access request, we will inform you in writing via email within 30 days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA or under any other applicable laws).

b) Right of Correction/Rectification

The right to request that we amend or update your Personal Data where it is inaccurate or incomplete. Kindly note that while we shall make a reasonable effort to ensure that the Personal Data we collect is accurate and complete, you are responsible for ensuring the accuracy of the Personal Data that you provide to us directly.

We will respond to your correction request as soon as reasonably possible. Should we not be able to perform the correction request within 30 days after receiving your request, we will inform you in writing via email on the time by which we will be able to perform your correction request. If we are unable to perform a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA or under any other applicable laws).

c) Right to Withdrawn Consent

You have right to withdraw your consent at any time, where consent is the legal basis of the processing of your Personal Data. Kindly note that depending on the nature and scope of your request, we may not be in a position to continue performing our obligations in the course of or in connection with the Event to you.

For individuals covered by the GDPR, they also have the following rights (as available and subject to any applicable law):

d) Right to Erasure

The right to request that we temporarily or permanently stop processing all or some of your Personal Data.

e) Right to Object

The right to object to your Personal Data being processed by us for direct marketing purposes, or to, at any time, object to us processing your Personal Data on grounds relating to your particular situation

f) Right to Data Portability

The right to request a copy of your Personal Data in electronic format and the right to transmit that Personal Data for use in another party’s service.

g) Right not to be subject to Automated Decision-making

The right to not be subject to a decision based solely on automated decision-making where the decision would have a legal effect on you or produce a similarly significant effect.

If we send you electronic marketing messages (i.e, newsletters) based on your consent or as otherwise permitted by applicable law, you may, at any time, respectively withdraw such consent or declare your objection at no cost. The electronic marketing messages you receive from Sleek will also include an “unsubscribe” option within the message itself to enable you to manage your Personal Data. Please note that if you opt out of receiving direct marketing materials, we may still send you non-promotional messages, such as receipts or information about the Services we are providing to you.

Additionally, you have the right at any time to lodge a complaint with your local Data Protection Authority if you are unhappy with the way in which we are using your Personal Data.

To enable you to exercise these rights with ease and to record your preferences concerning how Sleek uses your Personal Data, you may email us at [email protected].

For more information on how we respond to your requests click here.

14. Retention of Data

The length of time that we keep your Personal Data depends on what it is and whether we have an ongoing business need to retain it.

We will only retain your data for as long as we have a business relationship with you and for a period of time afterward where we have an ongoing business need to retain it, or where we are required by law to retain it.

Upon the expiry of time relating to any business needs or legal requirements to retain your Personal Data, we will ensure that your Personal Data is deleted or anonymised.

If you wish to know more about our retention policies, kindly email your request to [email protected].

15. Overseas Transfer

In the provision of our Services, the Personal Data we collect may be transferred to and processed by third parties in other countries. In all such instances, Sleek shall ensure that the transfer of your Personal Data is carried out in accordance with any applicable laws and that appropriate safeguards (e.g. contractual, technical and organizational measures) are put in place before such transfer takes place.

16. Making a complaint

You are welcome to contact us if you have any complaint or grievance about how we are handling any Personal Data in our control or possession.

To make a complaint, you can:

a) Contact our Data Protection Officer via email at [email protected];
b) Contact us by telephone during our office hours (9:00 am to 6:00 pm) at +65 6909 2214;
c) Visit us in person at our Singapore office during our office hours (9:00 am to 6:00 pm).

17.Use of Artificial intelligence (AI)

We may use Artificial Intelligence (“AI”) technologies to enhance and streamline our services. These include, but are not limited to:

Personalising content and recommendations;
Automating customer support interactions;
Analysing usage patterns to improve platform functionality; and
Detecting fraudulent or suspicious activity.

Our AI systems may process personal data you have provided (e.g., profile information, service usage data) and aggregated or anonymised interaction data. We do not use sensitive identifiers (such as NRIC/FIN, passport details, or biometric data) for AI model training.

Certain features may involve automated analysis to offer tailored services or detect anomalies. These automated processes do not solely determine your eligibility for our services. You may request a review of any AI-assisted decision by contacting our Data Protection Officer.

We monitor our AI systems to reduce bias and ensure fairness. Where inaccuracies or unintended outcomes are identified, we take corrective action, which may include retraining or adjusting models.

Data processed or generated by AI systems will be retained only as long as necessary to fulfil the purposes described in this Policy, and is safeguarded through encryption, access controls, and other security measures.

You have the right to opt out of AI-based personalisation or profiling features where applicable. Requests may be submitted to our Data Protection Officer ([email protected])

17. Miscellaneous

If any provision of this Policy shall be held to be illegal, void, invalid or unenforceable under the laws of any jurisdiction, the legality, validity and enforceability of the remainder of this Policy in that jurisdiction shall not be affected, and the legality, validity and enforceability of the whole of this Policy in any other jurisdiction shall not be affected.

Nothing in this Policy shall be construed as Sleek providing an indemnity to any Customer in relation to any Customer Data or use thereof. Sleek expressly excludes liability or any losses which the Customer may suffer on account of Sleek’s collection, storage, or use of Customer Data in accordance with this Policy. In any event, Sleek expressly excludes any liability to the Customer which are in the nature of indirect or consequential losses, special losses, loss of profits, loss of contracts, loss of reputation or goodwill, or other tangential or intangible losses that a Customer may suffer on account of a breach of this Policy by Sleek or any of its agents or service providers.