As a fellow B Corp, Sleek engages with Amber Wan, founder of Baba Yaga, a sustainable B Corp consultancy dedicated to helping small and medium enterprises (SMEs) in Hong Kong and beyond with their sustainability reporting and business models. Amber’s entrepreneurial journey stems from her commitment to addressing the unequal distribution of resources. She advocates for a fundamental rethinking of business practices to achieve true sustainability, beyond mere charitable actions.
Over the past 5-6 years, Amber has observed a significant shift among SMEs in the Asia-Pacific (APAC) region. Many small businesses are eager to adopt sustainable models but often struggle to balance profitability with social impact. At Baba Yaga, the mission is clear: assist these businesses in transitioning to innovative and resilient strategies that prioritise future consumers, the environment, and local communities.
Embracing Sustainability and Social Responsibility
Amber believes in “baking values into business strategy from the start,” ensuring that core principles guide every decision. This philosophy demonstrates that profitability and responsibility can coexist.
Advice for Aspiring Entrepreneurs
For those looking to make a positive impact, Amber advises: don’t wait for the perfect moment. Taking small steps today can lead to meaningful change. Consider engaging in climate-positive projects and aim to dedicate a portion of your efforts to benefit humanity. Achieving balance among profitability, environmental sustainability, and social responsibility is key.
Measuring Success Beyond Profits
At Baba Yaga, success is evaluated through the lens of B Corp standards and Environmental, Social, and Governance (ESG) metrics. Key indicators include employee satisfaction, client feedback, and contributions to community initiatives. Monitoring sustainability efforts, such as carbon footprint reduction, reinforces the commitment to creating lasting value and driving meaningful change.
Collaboration with Sleek
Amber finds strong alignment with Sleek’s values as a B Corp consultant, particularly through their procurement policies that prioritise local businesses. This collaboration fosters a positive ripple effect in the market, contributing to a more equitable and sustainable economy.
The Support of Sleek
Amber appreciates Sleek’s seamless onboarding process for accounting, auditing, and tax filing. Our commitment to transparency and clear communication enhances the overall customer experience. As she transitions her corporate services to Sleek next year, Amber looks forward to a continued partnership that embodies their shared vision of empowering SMEs.
Sleek is proud to be B Corp certified since 2023
