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Case study: Jewellery brand finds small business solutions with Sleek

4 minute read


The founder of Morning June decided to concentrate on on her creative side when it came to designing jewellery and decided to partner up with Sleek for  incorporation and accounting services. Read to find out Morning June’s journey.

On the search for beauty and playfulness

Jewellery brand Morning June was created by founder Jessica Lefort after an unsuccessful trip in Singapore trying to decorate her new daughter’s bedroom.  “I came back holding a single cushion and I held it up to my husband, saying ‘this is all I could find!’”

Although initial forays into homewares didn’t prove profitable — “I realised that a lot of people only stay in Singapore for 2 or 3 years – so they don’t really settle in and nest”, says Jessica — her eye for quirky, bright and playful pieces soon led to her to building relationships with jewellery artisans both in Singapore and France.

Named for her daughter being born on a June morning, the business began as a sole proprietorship. Jessica took her jewellery range and was exhibiting at pop-up stores and fairs while bringing on board additional jewellery designers and product lines. After a couple of years however, she realised that with business booming, it was time to incorporate a company.

Finding a business partner she could trust

“I felt like I had ‘expat’ stamped across my head and people were trying to exploit my lack of knowledge.”

Though she already had a relationship with a corporate services provider, a sour experience led her to keep looking.

“The other provider told me that the price was $2,000 minimum to incorporate, and there always seemed to be tiny things that made the price higher, like $500 to wrap up my sole proprietorship.”

“When I spoke to a friend about it, she was outraged on my behalf – some places would incorporate my company free of charge! I felt like I had ‘expat’ stamped across my head and people were trying to exploit my lack of knowledge.”

After initial discussions with the onboarding team, things felt different with Sleek. “Sleek never made me feel like they were out to take advantage of me – they were there to help.”

As she spoke through the different elements of setting up her small business, she was put at ease.

“It was helpful having someone to talk through the administrative parts of the business. I understand it back home [in France], but here things are different.”

Another favourite feature of Sleek for Jessica was the website interface – “I just filled in all my details online.” And although she’s a short MRT ride away from Sleek’s central city location, she can access her most important documents on the platform at the click of a button.

An accounting team that goes the extra mile

“The accounting team always respond to my queries within 24 hours.”

Once the company was set up, it was also time to think about accounting. “Before I incorporated I just put everything in an excel file. Being a sole proprietor, there weren’t so many things to do, but starting a company, it felt like time to do things properly.”

“With Sleek I send all my invoices along to them for bookkeeping and managing my accounts. They even help with inventory for a million of my individual beads that go into the customised rings I stock in store. I think one of the accountants needed to go outside for fresh air at the thought of managing inventory for hundreds of beads with different individual pricing”, she laughed.

“The accounting team is totally supportive, and always respond to my queries within 24 hours or less. Mary Ng [Head of Accounting] is always available on Whatsapp and her energy is infectious. I feel like they take the time to understand the concerns of my business and help in every way they can. They feel like a real business partner.”

Mary agrees wholeheartedly. “I just wanted to help her with her new business – her success felt like our success. I made sure to let her know, for example, that she could claim all revenue expense twelve months prior to her first commercial sales – I told her, don’t throw any receipts away, let’s optimise your tax position.”

It’s not just about the accounting either, with Sleek leveraging our own networks to help where they can. “We’ve also gotten her in touch with other business owners we know where we thought they might work well together”, Mary adds.

The beginning of a new chapter

Jessica recommends Sleek to everyone she knows, particularly other small business owners. “There are many people who are not happy because they find the cost of their corpsec and accountants very expensive. Most of us are trying to do everything ourselves, so each time I meet someone who is talking about accounting, I give them Sleek’s number.”

And what’s next for Morning June? “I’ve just launched my offline store,” Jessica says proudly. “So I’d like to do well and grow my business here – it’s a big step. I know it takes time, but I’m very impatient!”

Visit Morning June on Facebook and Instagram or check out their website.

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Conditions Apply

Before participating in this promotion, you must carefully read and agree to abide by the following terms and conditions.

  1. Eligible Users: To enjoy this offer, customers must register a new company with the specified package (Incorporation with HK Registered Address & company secretary), and purchase tax, audit, or accounting services. Customers will receive a fee waiver of HKD 2,000. This offer is only valid for new incorporation clients once per company and is not available for Incorporation-only clients.
  2. Promotion Period: This promotion is valid until May 31, 2023. Sleek reserves the right to end this promotion at any time without prior notice to customers.
  3. Fees and Payment: Customers must pay the full registration and tax/audit/accounting service fees according to Sleek’s standard payment terms. The HKD 2,000 waiver of government business registration fees will be applied as a discount on the customer’s invoice.
  4. Confidentiality: Sleek shall treat all information provided by the customer as confidential and shall not disclose such information to any third party, except as required by law or with the customer’s consent.
  5. Limitation of Liability: To the extent permitted by law, Sleek shall not be liable for any direct, indirect, or consequential loss or damage arising out of this promotion.
  6. Disclaimer: To the extent permitted by law, Sleek shall not be responsible for any loss or damage arising from the customer’s use of this promotion. Sleek does not guarantee the accuracy, completeness, reliability, timeliness, suitability, or availability of the website and its content. Sleek reserves the right to change the website and its content at any time without prior notice to customers.
  7. Cancellation of Orders: If customers wish to cancel an order, they must contact Sleek’s customer service department within 24 hours of submitting the order. Orders cannot be cancelled if they have already been processed.
  8. Links to Third-Party Websites: Sleek’s website may contain links to third-party websites that are not under Sleek’s control. Sleek is not responsible for the content, privacy policies, or practices of third-party websites and does not endorse or recommend them. Customers should carefully read the terms and conditions and privacy policies of any third-party website before using it.
  9.  Accuracy of Registration Information: Customers warrant that all registration information provided is accurate, complete, and up-to-date. If a customer’s registration information changes, the customer should update their account information promptly. Sleek shall not be liable for any loss or damage arising from the customer’s provision of inaccurate or incomplete registration information.
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