- Shopee is free to start. There is no listing or monthly fee, but every sale carries a commission (which varies by category) plus a flat transaction fee, currently 2.18% and GST-inclusive. New sellers get an introductory commission waiver.
- GST is the growth tripwire. Registration with IRAS is compulsory within 30 days once your taxable turnover passes S$1 million over a 12-month period, or once you reasonably expect it to, at the current 9% rate.
- Start as an individual, formalise as you grow. You can sell with just an email and a bank account, but registering with ACRA and using a dedicated business account keeps payouts, bookkeeping, and GST far cleaner.
Choosing to sell on Shopee Singapore is one of the quickest ways to reach millions of shoppers across the region without building your own website first. Shopee gives new sellers a simple Seller Centre, built-in logistics, and a steady stream of campaigns and vouchers to ride. This guide walks you through the whole process: registering your shop, listing and pricing products, understanding the fees, and knowing when a side hustle has grown into a business that needs proper registration and tax handling.
Quick answer To sell on Shopee in Singapore, register and verify a seller account in the Shopee Seller Centre, set up your shop, list and price your products, and choose your fulfilment and payout options. You can start as an individual with just an email and a bank account, but as sales grow, it is worth registering a business with ACRA, and GST registration becomes compulsory once your taxable turnover exceeds S$1 million. |
How do you register as a Shopee seller in Singapore?
Your selling journey starts in the Shopee Seller Centre, reachable through the website or the Shopee app. Registration is quick: you sign up with an email address and a valid phone number, then verify your identity before you go live.
Registering as a Shopee seller
Your first step to start selling on Shopee Singapore is to register as a Shopee seller. You can do this either through the Shopee App, available on the App Store and Google Play, or via the Shopee Seller Centre on the website. Registration only requires an email address and a valid phone number. Accuracy is important during registration, as all revenue will be transferred to the associated bank account. Keep in mind that you don’t need to set up a company to sell on Shopee Singapore.
Customising Your Shop Profile
Once registered, you can personalise your shop profile. This includes choosing a unique and memorable shop name, writing a description, and selecting a profile and cover photo.
When selecting a shop name, make sure it adheres to Shopee’s guidelines, avoiding the use of vulgar or sensitive words, the platform’s name, or brand names if you’re not the brand owner or an authorised distributor. A well-designed shop profile helps create a strong brand presence and leaves a lasting impression on potential customers.
Verifying your seller identity
Identity verification is the last stage in setting up your Shopee seller account. This process is crucial for ensuring a secure and trustworthy selling environment on Shopee. To check your details, we require your phone number and bank account information. These are necessary for us to ensure you are who you say you are.
Upon submission and approval of your identification verification information, you’ll be able to access the Seller Centre and start selling your products.
What are Shopee’s seller fees?
Shopee is free to register and list on, and you only pay once a sale completes. Two charges apply to every successful order: a commission, which is a percentage that varies by product category and is GST-inclusive, and a flat transaction fee, currently 2.18% including GST, that covers payment handling.
New sellers get an introductory commission waiver (currently 120 days), though the transaction fee still applies during that window. Shopee Mall sellers pay a higher commission in exchange for the Mall badge and premium placement, and optional marketing programmes carry their own service fees.
Because Shopee periodically adjusts these rates and does not publish a fixed schedule, always confirm the current rates in the Shopee Seller Centre before setting your prices.
How to list your products on Shopee
A good listing does two jobs: it helps shoppers find your product and gives them enough information to buy with confidence.
Product categories and descriptions
Pick the most accurate category for each product so it surfaces in the right search results. Write a description that goes beyond the basics: include dimensions, materials, care instructions, and any features that separate your product from similar listings. Precise descriptions also reduce returns.
Product images and videos
Shopee allows up to nine photos per listing. Use them: shoot from multiple angles, include close-ups of key details, and keep the background clean. A short video demonstrating the product in use can lift conversion further, particularly for anything that benefits from showing scale or movement.
Pricing strategy
Set prices after accounting for your commission, transaction fee, and any shipping you plan to absorb. Research what comparable products sell for, then decide whether you want to lead on price or compete on presentation and reviews. Vouchers and limited-time discounts can lift visibility during campaigns, but only when the maths still works.
What are the shipping and delivery options?
How you handle shipping directly affects your seller metrics and your buyers’ experience.
Shopee-supported logistics
Shopee’s logistics programme lets you arrange pickups and track shipments through the Seller Centre, with fees calculated automatically based on parcel dimensions and destination. Multiple courier partners are available, including SPX Express, J&T Express, and Ninja Van, so you can match the service to your product type.
Custom shipping options
If the standard logistics options do not suit your products, you can configure custom shipping in Shop Settings under My Shop. This is useful for bulky items, time-sensitive deliveries, or buyers who prefer a specific courier.
Free shipping programmes
Shopee runs free shipping programmes that let buyers see free shipping on qualifying orders, which can improve click-through and conversion during campaigns. Factor any subsidy costs into your pricing before opting in.
How marketing and promotions work on Shopee
Shopee gives sellers a range of tools to lift visibility and drive sales, from paid ads to campaign slots and buyer vouchers.
Shopee Ads
Shopee Ads lets you bid on search keywords so your listings appear at the top of results when buyers search for relevant terms. It is a cost-per-click model, so you only pay when someone clicks through. In competitive categories, a small ad budget can make a meaningful difference to visibility.
Flash sales and campaigns
Flash sales offer limited-time discounts that create urgency and drive traffic. Platform campaigns, such as 11.11 or 12.12, give sellers the chance to appear on Shopee’s homepage or category pages and reach a much larger audience. Both require you to meet minimum performance thresholds to participate.
Vouchers and discounts
Seller vouchers, discount codes, and bundle promotions can encourage first-time buyers and reward repeat customers. Think through how each voucher type interacts with your commission and fee stack before publishing, as poorly structured discounts can erode your margin quickly.
Managing your Shopee store
Consistent store management keeps your metrics healthy and your buyers coming back.
Order processing and fulfilment
Process and ship orders within Shopee’s required handling window. Late shipments directly affect your Late Shipment Rate, which feeds into your seller score and campaign eligibility. Keeping inventory counts accurate avoids the costly mistake of confirming an order you cannot fulfil.
Customer service and communication
Respond to buyer queries promptly through Shopee Chat. A fast chat response rate improves your store metrics and builds the trust that converts browsers into buyers. When disputes arise, handle them calmly and professionally; a resolved complaint often results in a revised review.
Maintaining a healthy seller account
Review your account health dashboard regularly and act on flagged issues before they escalate. Violations accumulate as penalty points and can reduce your search visibility or lock you out of campaigns. Staying on top of your metrics is far easier than recovering from a suspension.
What can go wrong as a Shopee seller?
Most seller headaches are avoidable. Listing violations, repeated late shipments, or a poor chat response rate can lead to penalty points, reduced visibility, or an account hold. Review your seller metrics regularly and respond to buyers promptly to stay in good standing.
Mispriced listings are another trap, since forgetting to factor in commission and the transaction fee can leave you selling at a loss. And as turnover grows, ignoring GST is a costly oversight, so it is worth knowing the common GST mistakes that catch growing sellers before they turn into penalties.
How Sleek helps growing online sellers
As your Shopee shop grows from a few orders into a real business, the admin grows with it: registration, a business account, bookkeeping, and GST. Sleek helps online sellers in Singapore handle exactly that, from incorporating your company to keeping your accounts and GST filings in order, so you can spend your time selling rather than chasing paperwork. Consulting accountants at Sleek will save you time, money, and potential headaches. Sleek provides solutions for your needs, simplified accounting and bookkeeping services for Singapore entrepreneurs.
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FAQs: How to sell on Shopee in Singapore
How do I become a Shopee seller in Singapore?
Register a seller account in the Shopee Seller Centre using an email and phone number, verify your identity, link a Singapore bank account, then set up your shop and listings. You are treated as a registered seller once you create your first product listing.
Do I need to register a business to sell on Shopee?
No, you can begin as an individual seller without a company. As your sales become regular and substantial, registering with ACRA makes sense, and it also separates your personal and business finances ahead of any GST obligations.
What fees does Shopee charge sellers?
There is no listing or monthly fee. On each completed sale, you pay a commission that varies by category plus a flat transaction fee, currently 2.18% and GST-inclusive. Optional marketing programmes and Shopee Mall carry additional fees, so check the current rates in the Seller Centre.
Can I sell on Shopee and Lazada at the same time?
Yes, many sellers run both to reach different audiences, but you must sync your stock across platforms. Listing the same inventory without syncing can trigger a double sale and cancellation penalties on both.
