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Ultimate Guide to How to Sell on Etsy Australia: Boost Your Craft Business

Are you an Australian artisan or vintage collector eager to showcase your work and products to the world? Etsy, the popular global marketplace for handmade and vintage items, is the perfect platform to amplify your craft business and reach a wider audience. In this ultimate guide on how to sell on Etsy Australia, we’ll walk you through the process of establishing your Etsy shop in Australia, crafting attractive product listings, managing payment and shipping options, promoting your store, providing excellent customer service, navigating legal and tax obligations, and enhancing your shop with additional features. Ready to embark on this exciting journey? Let’s get started!



Key Takeaways

  • Establish an Etsy shop in Australia by creating an account, setting preferences and selecting a unique shop name.

  • Craft attractive product listings with high quality images, engaging descriptions and competitive pricing.

  • Utilise payment methods such as Etsy Payments or PayPal while providing excellent customer service to ensure satisfaction & encourage reviews.

Establishing Your Etsy Shop in Australia

Setting up your Etsy shop in Australia is a simple process that involves creating an account, setting preferences, and choosing a unique shop name. Once your account is established, you’ll be ready to start selling your handmade goods, vintage items, and craft supplies to millions of potential customers worldwide.

Account creation:

The initial step in launching your sales on the platform is to create an Etsy account. Here’s what you’ll need to do:

  1. Sign up with a valid email address.

  2. If you generate more than $75,000 AUD in annual revenue or operate a business that provides goods or services in Australia, you’ll need to register for an Australian Business Number (ABN) and Goods and Services Tax (GST).

  3. The account creation process is estimated to take between 1 to 15 minutes.

Setting shop preferences:

After creating your account, proceed to configure your shop preferences. This includes selecting your shop’s language, country, and currency. You’ll also need to choose a shop title that reflects your brand identity and is easily searchable by potential customers. Keep in mind that you can modify your shop preferences at a later time.

Choosing a shop name:

Choosing a unique and memorable shop name plays a pivotal role in solidifying a robust online presence. Your shop name should reflect your products and business, be both memorable and unique, and convey your brand’s personality.

To incorporate SEO into your shop name, include relevant keywords that describe your products, and keep the name short and easily spelled and pronounced.

Get some tips for naming your company today!

Crafting Attractive Product Listings

Creating compelling product listings is a key element of any successful Etsy shop. This involves using high-quality images, engaging product descriptions, and competitive pricing to make your products stand out from the competition and attract potential customers.

High-quality images:

Your Etsy shop’s success heavily relies on the investment in high-quality images. According to buyer surveys, 90% of shoppers consider the quality of photos to be ‘extremely important’ or ‘very important’ in their purchase decision.

Use professional-looking images with good lighting and consistent backgrounds to showcase your products, ensuring your items are accurately and appealingly displayed.

Engaging product descriptions:

Write detailed and engaging product descriptions that include relevant keywords for better search visibility. Use natural language and a conversational tone to make your descriptions more appealing to potential customers. Be sure to emphasise the unique features and benefits of your products and provide a clear understanding of what buyers can expect from your business.

Pricing strategy:

Formulate a pricing strategy that takes into account factors like production costs, pricing of competitors, and the perceived value of your products. Research your competition and target audience to set prices based on the perceived value of your products, ensuring profitability while remaining competitive in the market.

Payment and Shipping Options for Australian Sellers

Ensuring a smooth shopping experience for your customers necessitates the provision of diverse payment and shipping options. In this section, we’ll discuss Etsy Payments, alternative payment methods, and shipping solutions available for Australian sellers.

Etsy Payments:

Etsy Payments is the primary payment method for Etsy sellers. It processes payments through various options such as PayPal, Apple Pay, Google Pay, and Klarna. When an item is sold via Etsy Payments, payment processing fees of 3-4% plus AU$0.25 are applicable, along with a 6.5% transaction fee applied to the cost of the entire order. Currency conversion fees may also apply.

Alternative payment methods:

Besides Etsy Payments, alternative payment methods include PayPal, credit cards, and bank transfers. To set up PayPal as a payment method on Etsy in Australia, you can follow the steps provided in the knowledge base.

Bank transfers may also be available in some countries, so ensure to check if it is supported in Australia and if a bank account and bank details are required.

Shipping solutions:

Selecting a dependable shipping solution for your Etsy shop is key to guaranteeing customer satisfaction and prompt delivery. Shipping solutions involve carriers like Australia Post, Sendle, or Officeworks’ Mailman service. Research each carrier’s services, fees, and delivery times to find the best option for your shop.

Marketing and Promoting Your Etsy Shop

The success of your Etsy shop significantly depends on proficient marketing and promotional strategies. In this section, we’ll discuss the use of social media, Etsy Ads, and building a strong brand to boost your store’s visibility and attract new customers.

Social media promotion:

Social media platforms like:

  • Facebook

  • Instagram

  • Pinterest

  • Twitter

Social media platforms can be powerful tools for promoting your Etsy shop and showcasing your handmade creations. Share your products, engage with your audience, and utilise targeted advertising options to reach potential customers.

Additionally, consider partnering with influencers within your niche to increase your shop’s exposure and credibility.

Etsy Ads:

Etsy Ads is a paid promotion program that helps increase the visibility of your items by placing them at the top of Etsy search results, reaching more potential customers. The pricing structure for Etsy Ads is based on a cost-per-click (CPC) model, with an average cost per click of approximately $0.2-0.5. Offsite ads fees are not included in this pricing structure.

Allocating a budget for Etsy Ads can boost your shop’s performance and drive traffic to your listings.

Building a strong brand:

Establishing a potent brand identity is pivotal in distinguishing your Etsy shop from competitors. Develop a consistent visual identity with a logo, brand story, and cohesive design elements that reflect your products and business.

A strong brand not only attracts customers but fosters trust and loyalty, leading to repeat purchases and positive reviews.

Providing Excellent Customer Service and Encouraging Reviews

Ensuring outstanding customer service and promoting reviews constitute integral components of a thriving Etsy shop.

In this section, we’ll discuss best practices for customer service and strategies to encourage customers to leave reviews.

Customer service best practices:

To ensure customer satisfaction, here are some tips:

  1. Offer prompt communication

  2. Address concerns

  3. Provide personalised experiences for your customers

  4. Respond quickly to customer inquiries and messages

  5. Be explicit and helpful in your communication

  6. Establish transparent policies for refunds and exchanges

  7. Follow up with customers after their purchase to solicit reviews and feedback

By following these tips, you can enhance customer satisfaction and build strong relationships with your customers.

Encouraging reviews and feedback:

Encourage your customers to leave reviews and provide feedback by offering incentives like discount codes or follow-up messages after their purchase. Positive reviews help build trust with potential customers and improve your shop’s search visibility. Remember, however, that compelling buyers to write reviews is not allowed, so always respect your customers’ preferences and opinions.

Navigating Legal and Tax Obligations in Australia

Running an Etsy shop in Australia entails legal and tax responsibilities. In this section, we’ll discuss the available legal structures for your shop and the tax requirements you need to consider.

Legal structures:

Deciding on a legal structure for your Etsy shop is a significant move. Options include operating as a sole trader, partnership, or company. Each structure has its own advantages and disadvantages, so consider factors like liability, tax obligations, and administrative requirements when making your decision.

Ultimately, choose the structure that best suits your business needs and goals.

Tax obligations:

Being an Etsy seller in Australia requires the fulfilment of specific tax obligations. Keep accurate records of your business expenses and sales to accurately report your income and expenses when filing taxes. If your annual revenue exceeds $75,000 AUD, you’ll need to register for an Australian Business Number (ABN) and Goods and Services Tax (GST).

Stay informed about your tax requirements and consult with a tax professional if necessary to ensure compliance.

Enhancing Your Etsy Shop with Additional Features

Consider integrating additional features to elevate the performance of your Etsy shop. In this section, we’ll discuss Etsy Plus and the use of third-party tools to optimise your shop’s operations and reach.

Etsy Plus benefits:

Etsy Plus is a subscription package that provides additional features for sellers at $10/month. Some of the features included in Etsy Plus are:

  • Credits for shop listings and Etsy Ads

  • Access to custom web address discounts

  • Restock requests

  • Enhanced shop customisation

  • And more

Evaluate the benefits and costs of Etsy Plus to determine if it’s a worthwhile investment for your shop.

Utilising third-party tools:

To further optimise your Etsy shop, consider utilising third-party tools like:

  • Shopify: for automating tasks, managing inventory, and monitoring sales

  • Canva: for creating visually appealing product listings

  • SEO optimisation tools: for improving your shop’s visibility in search results

These tools can help enhance your promoted listings and streamline your shop management.

Research available tools and select the ones that best align with your shop’s needs and goals.


In conclusion, establishing and running a successful Etsy shop in Australia involves several key steps, including account creation, crafting attractive product listings, managing payment and shipping options, promoting your shop, providing excellent customer service, navigating legal and tax obligations, and enhancing your shop with additional features. By following this guide and staying informed about best practices, you’ll be well on your way to turning your passion for handmade creations or vintage treasures into a thriving Etsy business.

Get in touch with Sleek!

Are you tired of the confusing and time-consuming process of registering your ABN? Look no further! Let the experts at Sleek take care of it for you. Not only will they handle your ABN registration with ease, but they can also assist you with your tax and accounting needs. Save yourself the hassle and get in touch with Sleek today. Visit this link to learn more and streamline your business operations.

Frequently Asked Questions

What does it cost to sell on Etsy Australia?

Once an item is sold, there is a 6.5% transaction fee on the sale price (including delivery) and a 3-4% + AU$0.25 payment processing fee when an item is sold when using Etsy Payments.

Is it worth selling on Etsy Australia?

Selling on Etsy Australia could be a worthwhile venture if you offer products with high profit margins and take into account the associated overhead costs. Doing some research beforehand is recommended to maximise your chances of success.

Do you need a business license to sell on Etsy Australia?

For Etsy sellers in Australia, obtaining an Australian Business Number (ABN) and registering for Goods and Services Tax (GST) is necessary if they are running their business with the aim to make a profit and/or generate over $75,000 AUD in annual revenue. Failing to register may lead to penalties on your tax return.

Do you need an ABN to sell on Etsy?

You don’t need an ABN to sell on Etsy, since it operates as a third-party marketplace. However, depending on your circumstances, you may need to register for an ABN in order to sell goods on the platform.

Does Etsy work in Australia?

Yes, Etsy does work in Australia. They have partnered with Sendle to offer a free Premium account as well as Officeworks’ Mailman service and Australia Post for shipping supplies.

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Disclaimer: The information on this website is intended for general informational purposes only and may not be specifically relevant to everyone’s personal situation. It should not be considered financial advice or a substitute for professional tax or accounting advice. Each individual’s circumstances are unique, and laws can vary. For tailored advice, please consult a qualified professional. Contact Sleek for further information on how we can help you.

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