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Sleek Customer Story: Kshitija Deshmukh, Co-founder & CEO of FOBOH (Technology Startup)

Meet Kshitija Deshmukh, the driving force behind FOBOH‘s success. FOBOH is tailored for food and beverage suppliers and distributors. It effortlessly organises orders from various sources like text, email, and spreadsheets. With the ability to create straightforward approval workflows, it minimises errors and ensures top-notch service every time. 

We recently had the opportunity to chat with “KD” about her startup, and the benefits she is seeing from using Sleek to streamline her business registration and accounting. 

Kshitija Deshmukh

Could you tell us a little bit about your business?

KshitijaFOBOH stands for ‘where Front Of meets Back Of House’. We’re an online solution that equips food service suppliers and distributors with the power of data and technology to reduce costs and increase revenue. Our tech is helping customer streamline order and inventory management, which leads to less manual data entry, less human errors and less waste. 

Can you share why you chose to partner with Sleek?

KshitijaSure! When we were deciding on a partner for our business, we took into consideration a friend’s recommendation and Sleek’s competitive pricing. We believe that personal connections and relationships play a significant role, especially in the early stages of a business. That’s why when our friend recommended Sleek, we decided to give them a try.

We recently used Sleek for our company registration, and we were impressed with their digital and hassle-free process. It aligned perfectly with our preferences and made the whole experience smooth and efficient. We liked the convenience and ease that Sleek provides, and we’re confident in our decision to partner with them for our business needs.

How has your experience been with Sleek?

KshitijaWhen we were going through the process of registering our company with Sleek, we had a really positive experience. They were very responsive and attentive to our needs, especially when we had specific deadlines to meet. It was a hassle-free and straightforward process, and we appreciated their support every step of the way.

How have you used the time not spent on bookkeeping or company accounts?

KshitijaIn the early stages of my business, since the revenue was relatively low, I took on the task of managing the accounting myself to ensure that everything was in order. But when I brought on Sleek, I was able to free up more time to focus on strategic activities that were crucial for the growth of the business. 

This included engaging with customers to understand their needs and provide excellent service, having conversations with potential investors to secure funding, and dedicating time to collaborate with my team. Additionally, I was able to enjoy some personal activities that helped me recharge and maintain a healthy work-life balance. Taking on the accounting responsibilities allowed me to have more control over the financial aspect of the business and allocate my time effectively to drive its success.

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Disclaimer: The information on this website is intended for general informational purposes only and may not be specifically relevant to everyone’s personal situation. It should not be considered financial advice or a substitute for professional tax or accounting advice. Each individual’s circumstances are unique, and laws can vary. For tailored advice, please consult a qualified professional. Contact Sleek for further information on how we can help you.

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We care about you – within 30 days from your purchase, if you’re unhappy with our services, we’ll refund our fee. Email or call us, and we’ll process the refund within five working days.

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