How to sell on amazon: A complete guide for 2023

Are you ready to take your business to the next level and reach millions of customers around the world?

Then it’s time to get excited about selling on Amazon!

Picture this: with just a few clicks, you can list your products on the world’s largest online marketplace, and instantly gain access to millions of customers who are actively searching for products like yours.

And the best part? You don’t have to worry about the hassle of managing a complex e-commerce platform, because Amazon takes care of everything for you!

From inventory management and order fulfilment to customer service and marketing, Amazon has everything you need to grow your business and achieve your sales goals.

Amazon has powerful tools and resources at your fingertips. You can optimise your listings, analyse your sales data, and refine your marketing strategies to reach even more customers and increase your profits.

Plus, with Amazon’s trusted brand and global reputation, you can build your own brand awareness and credibility, gaining the trust and loyalty of customers around the world.

It sounds like an ad for Amazon, doesn’t it? But Amazon does work – we’ve seen hundreds of our clients become Amazon sellers and their business has exploded!

So, what are you waiting for?



Amazon in Australia

Why Amazon? Before we get into it, we’ve put together some Amazon in Australia statistics and the size of the market.

Amazon has become the leading online Australian marketplace in just five short years, zooming ahead of rivals such as Catch and Kogan, especially during the COVID-19 lockdowns., the online store portion of Amazon’s local business, generated sales of $883 million in 2021. This is a hefty leap from 2020 when sales totalled $517 million.


Why is selling on Amazon a good idea?

We’ve seen the numbers, now let’s look at it in more depth.

Becoming an Amazon seller can be a good idea for several reasons, including:

  • Access to a wide customer base

Amazon has a massive customer base, with millions of customers visiting the site each day. This global selling means you can attract customers from all corners of the world, places you may not reach on your own (or without a lot of money$).

  •  Partner with a well-known brand

Amazon is a well-known and trusted brand, so selling on Amazon can give your business increased visibility and credibility.

  •  Top-notch fulfilment services

Amazon is in the business of fulfilment, so they know how to do it. They utilise technology to offer a variety of fulfilment services, such as Fulfillment by Amazon (FBA), which can help simplify the process of managing and shipping your products to customers.

  • Low startup costs

Amazon takes the risk out of it for you. It allows you to start selling with relatively low upfront costs, as there are no monthly subscription fees and you only pay a fee when you make a sale.

  • Gain access to tools and resources

If you’re successful, so too is Amazon. They provide a range of tools and resources to help you as a seller manage your listings, analyse sales data, and optimise your sales strategies.

Of course, it’s important to note that selling on Amazon also has some potential drawbacks, such as increased competition and the need to comply with Amazon’s rules and policies.

However, for many sellers, the benefits outweigh the risks, making it a good idea for their business.


Start selling on Amazon now

Sounds exciting, doesn’t it? Here’s how you get started selling on Amazon –

  1. Know the market – decide what you’re going to sell

You can either sell your own products (brand owners manufacture or source outside of Amazon), or you can start by finding a profitable product using research tools such as Jungle Scout or Helium 10.

  1. Create an Amazon seller account.

Creating an Amazon seller account is a bit more involved than creating a regular customer account, but it is still a straightforward process.

Amazon business customers can create an Amazon seller account by going to the “Sell on Amazon” page and following the prompts to register as an individual or professional seller.

Choose the Individual account if you are only planning on selling a few items on Amazon,

Select the Professional seller account if you are planning to sell a large number of items. The Professional account comes with additional features and benefits, but also carries a monthly subscription fee.

You will also need to provide basic information about yourself or your business, such as your name, address, tax information phone number. You will also need to have a bank account number to receive payments from Amazon.

  1. Know your way around Amazon Seller Central

As a seller on Amazon, we highly recommend you familiarise your way around Amazon Seller Central.

Amazon Seller Central is the platform where you manage your inventory, pricing, orders, and customer communication. It is similar and works like other eCommerce platforms such as Shopify, Big Commerce, WooCommerce and eBay Seller Hub.

Your Seller Central dashboard will become the main hub for managing your Amazon business, and it includes a variety of tools and features to help you manage your products and sales.

Here are some of the key features you will need to know:

  • Inventory Management – you can use Seller Central to manage inventory in your Amazon store, including adding or removing products, creating and updating product listings, and tracking your inventory levels.
  • Order Management – you can view and manage your orders, including processing and shipping orders, managing returns, and tracking order status.
  • Pricing and Promotions – you can use Seller Central to set pricing for your products, create promotions, and manage pricing rules.
  • Customer Communication – you can communicate with customers through Seller Central, including answering customer questions and managing customer feedback.
  • Analytics and Reporting – you can use Seller Central to access sales data and reports to help you track your performance, analyse trends, and make informed decisions.

Don’t stress, Amazon Seller Central can be a little tricky, and take some time to learn. To support you, they offer a variety of resources to help you get started, including video tutorials, help articles, and you can contact selling partner support.

Don’t forget, there are many third-party tools and services available that help Amazon sellers like you, manage your Amazon business more efficiently.

  1. List your products.

Once you have chosen a product to sell, you need to create a product listing on Amazon that includes a title, description, images, pricing information and product category. This will be where you will sell products and your customers shop.

  1. Pick your fulfilment method.

You can either fulfil your orders yourself or use Amazon’s Fulfillment by Amazon (FBA) service to handle shipping and customer service for you.

Amazon sellers use other options such as offering Prime where you handle the shipping yourself, discounted shipping rates through Amazon or where you fulfil orders through multiple sales channels (your website). However, it will depend on your location if these options are available.

  1. Optimise your listing on each product detail page.

This step is crucial for attracting customers and increasing sales.

Write detailed product descriptions on all product pages including relevant information such as size, colour, material, and features. Bullet points are a great way to make the information easy for your customers to read and understand.

Don’t just describe the product, add its benefits – why they should choose your product over others. Write about what makes your product unique and how it can solve a problem for your customer.

Check to see if you have included relevant keywords on each product detail page. Amazon’s search bar and Google’s Keyword Planner can help you identify popular search terms.

Always use professional quality product photos that showcase them from multiple views. The images on your product detail page should be in focus and well-lit.

  1. Promote your products.

Amazon offers a variety of advertising options to help you promote your products and drive more sales.

Make sure you set clear goals and target the right audience. And! Monitor your campaigns regularly, optimise your bids, and ad formats to improve performance.

You can also use social media and other marketing channels to drive traffic to your Amazon listings.

Keep in mind that selling on Amazon can be a competitive marketplace, so it’s important to be strategic and patient as you build your business on the platform.

With that said, we’re going to give you some great tips to help you succeed on Amazon!


How to sell on Amazon tips!

Increase your chances of success and growth on Amazon by focussing your attention on these aspects of your business –

Offer competitive pricing

Research your competition and price your products competitively. Consider using automated repricing tools to adjust your prices in real time based on market conditions.

Provide excellent customer service

Respond promptly to customer inquiries and complaints, and make sure your shipping and fulfilment processes are efficient and reliable.

Use Fulfillment by Amazon (FBA)

Consider using Amazon’s fulfilment service to handle storage, shipping, and customer service for your products. FBA can improve your product’s visibility, help you win the Buy Box, and improve customer satisfaction.

Monitor your performance metrics

Keep an eye on your order defect rate, cancellation rate, and late shipment rate. Aim to maintain high-performance metrics to avoid account suspension or other penalties.

Leverage Amazon’s advertising tools

Use Sponsored Products or Sponsored Brands to increase visibility and drive sales for your products.

Sponsored Products allows you to promote individual products within Amazon’s search results and product detail pages. You can bid on specific keywords to target relevant shoppers and only pay when a shopper clicks on the ad.

Whereas Sponsored Brands allow you to boost brand awareness and promote your brand and product portfolio on Amazon. This ad format features a custom headline, logo, and multiple products in a single ad.

There are other Amazon advertising tools as well.

Gain product reviews

Encourage your customers to leave product reviews on to increase your product’s visibility, build trust and increase sales.

How do you do this? If you are new to Amazon, you can use Amazon’s Early Reviewer Program. This program encourages customers who have purchased a product to leave a review by offering a small incentive. This program is available for new products with less than five reviews.

You can reach out to your customers and ask them to leave a review of your product. Try follow-up emails or by including a request for a review in your product packaging.

It is against Amazon’s terms of service to offer incentives or compensation in exchange for reviews, so focus on providing great products and customer service to encourage organic reviews.

Don’t forget to monitor your reviews. Respond to any negative reviews, address any issues and show potential customers that you are committed to providing great customer service.

Continuously improve

Regularly evaluate your performance, customer feedback, and market trends to identify opportunities to improve your product offerings and business practices.

By implementing these tips, you can increase your chances of success and growth on Amazon.


What’s the Sleek Scoop to start selling on Amazon in Australia?

Shh! Don’t tell anyone. The best tip we can give you and other Amazon sellers is to focus on providing a great customer experience.

This means offering high-quality products, fast and reliable shipping, excellent customer service, and clear and transparent communication throughout the buying process. By prioritising the customer experience, you can build a loyal customer base, increase your sales, and differentiate yourself from competitors.

Let’s look at some of the specific ways you can provide a great Amazon customer experience –

  • Offer high-quality products

Make sure your products are of high quality and accurately represent what is shown in the product listing. Be honest about the product’s features, benefits, and limitations to avoid disappointing customers.

  • Provide excellent customer service

Respond promptly to customer inquiries and provide helpful and informative answers. Make sure your customers feel valued and heard.

  • Fulfil orders quickly and reliably

Use a reliable shipping service and fulfil orders promptly. Keep customers informed about the status of their orders and provide tracking information.

  • Be transparent about your policies

Make sure your policies regarding returns, refunds, and warranties are clear and transparent. Be upfront about any fees or charges that may apply (no surprises!).

  • Encourage feedback

Encourage your customers to leave product reviews and feedback. But don’t stop there – use this feedback to improve your products and customer service.

By focusing on the customer experience, you can build a reputation as a trustworthy and reliable seller, increase customer satisfaction, and drive more sales on Amazon.


Do you need an accountant when selling on Amazon?

No, you do not need an accountant to manage your Amazon business.

However, they are a valuable asset to help you to manage your finances, plan for the future, and stay compliant with regulations.


Before you start your Amazon business they can assist you with tax planning – such as the best way to structure your business, how to handle goods and services tax, and how to comply with state and federal tax regulations.

After you’ve set up your Amazon business an accountant can assist you with –

  • Financial Analysis – Their financial analysis and insights into your Amazon sales, can help you make informed decisions about pricing, inventory management, and other aspects of your Amazon business.
  • Record-keeping – Your accountant can help you keep track of your expenses, revenue, and other financial transactions, which can save you time and effort when it comes to tax time or when you need to analyse your financial performance.
  • Forecasting and budgeting – They can help you look towards the future to forecast your sales and expenses, so you can make informed decisions about investments in inventory, advertising, and other aspects of your business.
  • Compliance and regulatory issues – Lastly, your accountant can help you understand the financial and accounting aspects of selling on Amazon, including how to handle refunds and returns, how to track your inventory, and how to handle payments and fees.

How much is an accountant?

Ready to join over 14,000 other Australian businesses who have started selling on Amazon their business place? Whether you’re an established business or just starting out, selling on Amazon is an exciting and game-changing opportunity to reach a massive audience, build your brand, and achieve your business goals.

Get started today and see the results for yourself! Call Sleek today on +61 4 9100 0480 to help your Amazon business manage its finances, plan for the future, and stay compliant with regulations.


Selling on Amazon Australia is not free, but the fees associated with selling on Amazon Australia may differ from those in other Amazon marketplaces.

Amazon Australia offers two selling plans for sellers –

The Individual plan has no monthly subscription fee, but sellers are charged a per-item fee of AUD 0.99 for each item sold. In addition to the per-item fee, sellers may also be charged a referral fee and other fees based on the product category, shipping fees, and other factors.

The Professional plan has a monthly subscription fee of AUD 49.95, but sellers are not charged a per-item fee for each item sold. However, they may still be charged referral fees, category-specific fees, shipping fees, and other fees.

es, it can still be worth it to sell on Amazon, as it can provide businesses with access to a large customer base, a robust infrastructure, and a variety of tools and services to help them sell their products. However, your decision will depend on various factors, such as the nature of the products being sold, the competition, and the associated fees and costs.

Yes, you can sell on Amazon without a warehouse by using Amazon's Fulfilment by Amazon (FBA) service. With FBA, sellers can send their products to Amazon's fulfilment centres, and Amazon takes care of the storage, packing, and shipping of the products to customers. This can be a convenient option for sellers who do not want to handle the logistics of storing and shipping their products themselves.

Amazon pays sellers on a bi-weekly basis, directly depositing the funds in your bank account.

The payment amount will include the product sales revenue, minus any fees or charges associated with selling on Amazon, such as referral fees or subscription fees.

Sellers can view their payments and account balance through the Amazon Seller Central platform.

Yes, you can do Amazon FBA from Australia.

Amazon has fulfilment centres in Australia that support the FBA program, allowing you to store your products in Amazon's warehouses and have Amazon handle the packing and shipping of their products to customers.

Australian sellers can use FBA to sell their products both in Australia and internationally on Amazon's global marketplaces

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