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Effortless ASIC Business Name Renewal: A Step-by-Step Guide

Is it time to renew your ASIC business name? Simplify the process with our step-by-step guide. Find out how to comply with legal requirements, manage fees, and avoid unnecessary penalties associated with ASIC business name renewal. Equip yourself with the knowledge to navigate this important obligation with confidence.


  1. Key Takeaways
  2. Understanding ASIC Business Name Renewal
  3. Preparing for Your Renewal
  4. Navigating the ASIC Connect Portal
  5. Setting Up Reminders and Alerts
  6. Alternative Renewal Methods
  7. Managing Multiple Business Names
  8. Renewal Fees and Budgeting
  9. Updating Business Name Details Post-Renewal
  10. Summary
  11. Helpful resources to read next
  12. Frequently Asked Questions

Key Takeaways

  • Renewing a business name with ASIC is essential for legal compliance and maintaining brand presence, with serious implications for missing the renewal deadline including potential cancellation and legal consequences.

  • Preparation for ASIC business name renewal involves verifying your ABN, updating business information, and choosing a suitable renewal period of one or three years to avoid penalties and disruption.

  • Renewals can be conducted efficiently through the ASIC Connect portal, or alternative methods like utilising a registered agent or ASIC’s ‘Pay Now’ service, especially beneficial for those managing multiple business names or seeking convenience.

Two men learning business name renewal

Understanding ASIC Business Name Renewal

Renewing your business name with ASIC is more than just a routine task – it’s a commitment to your brand, an assurance of legal compliance, and a key factor in maintaining a strong market presence. Neglecting to renew your business name can have serious consequences, from cancellation of the name to potential legal implications. ASIC dispatches a reminder to settle the necessary fees and revise any obsolete information 30 days before the renewal is scheduled.

Key Reasons to Promptly Renew Your Business Name

Why should you renew your business name promptly? Well, a timely renewal isn’t just about staying on the right side of the law. It’s about showing commitment to your business and brand, reinvigorating your marketing efforts, and ensuring the exclusivity of your business name.

When you renew your business name, you’re not just ticking off a box on a to-do list. You’re sending a clear message to your customers, competitors, and the market at large that you’re invested in your business. It allows you to refresh your marketing strategies and reassess your business objectives, keeping your business fresh and relevant.

The Consequences of Missing Your Renewal Date

What happens if you miss your renewal date? The consequences can be far more serious than you might think. If you fail to renew your business name by the due date, it may result in its cancellation, potentially allowing competitors to register the name.

While it is possible to petition ASIC for the restoration of your business name within a six-month grace period, this process can be time-consuming and stressful. And if your business name has been cancelled for longer than six months, it cannot be restored. However, if the name is still available, it can be registered as a new business name with ASIC.

business name renewal

Preparing for Your Renewal

Commencing the renewal process requires some initial preparation. This includes:

  • Verifying your Australian Business Number (ABN)

  • Ensuring that your business details are up-to-date

  • Making a decision about the renewal period for your business name.

What’s the difference between an ABN and an ACN? Find out more

Verify Your Australian Business Number and Business Details

Your ABN is a unique 11-digit identifier that businesses, financial institutions, and other entities use to authenticate your business information. You should verify your ABN before renewing your business name, as this enables ASIC to establish a connection between your business name and your ABN.

You can verify your ABN through the ABN Lookup service provided by the Australian Business Register. And to ensure that your business details are up-to-date, you can use ASIC’s Organisations and Business Names search. If any changes are required, you can modify your business information in the ASIC database.

Confirming the Renewal Period for Your Business Name

Once your ABN and business details have been verified, the next step is to decide on the renewal period for your business name. ASIC allows you to renew your business name for a period of one year or three years.

When making this decision, consider the following factors:

  • The duration that aligns with your business needs

  • The potential risks associated with not renewing, including penalties, legal consequences, loss of protection, and harm to reputation

  • The costs associated with each renewal period – the charges for renewing a business name in ASIC are $42 for a one-year renewal and $98 for a three-year renewal.

Navigating the ASIC Connect Portal

The ASIC Connect portal is your one-stop destination for managing your business name renewal. Whether you’re renewing your business name, updating your details, or setting reminders and alerts, ASIC Connect makes it all easy and intuitive.

Here’s how to navigate this portal.

How to Access Your ASIC Connect Account

Accessing your ASIC Connect account is straightforward. Simply enter your username (email address) and password. Should you forget your account number or ABN, ASIC offers two retrieval methods: through the ASIC website or referencing your renewal notice.

Remember, you can also use your ABN to access your ASIC Connect account, as long as it’s recorded on your business name details. This flexibility makes it easy to manage your account, even if you’ve misplaced your account number.

The Renewal Process Through ASIC Connect

Renewing your business name through ASIC Connect is a simple and straightforward process. Here are the steps to follow:

  1. Sign in to your account.

  2. Select the ‘Lodgements & Notifications’ option.

  3. Choose the specific business name you wish to renew.

  4. In the transaction column, opt for the ‘Renew business name’ transaction and click ‘Go’.

  5. Choose your desired renewal period (one or three years).

  6. Review the transaction.

  7. Provide declarations.

  8. Proceed with the payment.

The renewal process through ASIC Connect is designed to be user-friendly and efficient. However, you must carefully review all the information before submitting the renewal to avoid errors and potential complications. Remember, accuracy is essential when dealing with business registrations and renewals.

Setting Up Reminders and Alerts

Given the hectic nature of running a business, important dates like your business name renewal can easily slip through the cracks. Therefore, establishing reminders and alerts is a key step in managing your business name renewal.

Utilise Business Email Address for Notifications

One effective way to stay on top of your renewal dates is to use a business email address for ASIC notifications. This ensures that all important notifications related to your business name renewal are sent to a dedicated address, reducing the chances of missing crucial updates.

Not sure how to set up these notifications? It’s simple. Just follow these steps:

  1. Create a profile on the ASIC website.
  2. Navigate to the Company Alert page.
  3. Choose ‘Add’.
  4. Input your email address.
  5. Submit the form.

This will ensure that you receive alerts pertaining to your business name renewal. You can also set up calendar reminders for ASIC business name renewals, integrating these into your chosen calendar system to ensure you never miss a deadline.

Alternative Renewal Methods

Though the ASIC Connect portal offers a user-friendly and effective way to manage your business name renewal, other methods are available as well. These can be especially useful if you’re managing multiple business names or if you prefer a more hands-off approach to renewal.

Considering a Registered Agent for Renewal Services

One alternative method is to use a registered agent for your renewal services. This can be a great option if you’re short on time or prefer to delegate this task to a professional. Registered agents can:

  • Manage your renewals online through ASIC’s agent portal

  • Ensure timely lodgement of documents to avoid late fees

  • Assist with annual fee payments and document organisation

To renew your business name through a registered agent, simply provide them with your account number or ABN, and they’ll handle the rest. Keep in mind, however, that this service comes with its own fees – typically around $39 for a one-year term or $92 for a three-year term.

Using the ‘Pay Now’ Service for Immediate Renewal

If you’re looking for a quicker way to renew your business name, consider using ASIC’s ‘Pay Now’ service. This service allows you to make immediate payment for the renewal without needing to log in to your ASIC Connect account.

To use the ‘Pay Now’ service to pay online, simply follow these steps:

  1. Visit the ASIC website

  2. Select the ‘Pay now’ service option

  3. Enter your account number or ABN

  4. Complete the payment process

It’s a quick and easy way to handle your registered business name renewal, perfect for those who prefer simplicity and efficiency.

Managing Multiple Business Names

For those managing multiple business names, staying organised and ensuring timely handling of all renewals is critical. One effective strategy is to align the renewal dates for all your business names, making it easier to manage them all at once.

You can request ASIC to align the expiration dates of your business name registration periods during the application process, which must not exceed three years and six months from the end of the current registration period. You can also consolidate notifications for multiple business names into one reminder, making it easier to keep track of due dates.

preparation man business

Renewal Fees and Budgeting

The renewal process has associated costs, hence it’s important to allocate budget for these fees to ensure payments are made on time. The cost for renewing a business name fee of $42 for one year or $98 for three years.

Updating Business Name Details Post-Renewal

Upon successful renewal of your registered business name, it’s vital to keep your business details updated for maintaining accurate records and meeting ASIC regulations. This includes updating address details, holder details, and partner details.

You have 28 days to update your business details after any changes occur, and failing to comply with this requirement can result in penalties, including fines and, in some cases, imprisonment. You can update your business details by logging into your ASIC Connect account and navigating to the ‘Lodgements and notifications’ tab.


The importance of timely business name renewal with ASIC cannot be overstated. It’s not just a formality, but a crucial step in maintaining your business’s legitimacy and market presence. Whether you’re navigating ASIC Connect, setting up reminders and alerts, or considering alternative renewal methods, the key is to stay organised and proactive. Remember, a little preparation goes a long way in ensuring seamless renewals and a thriving business.

Frequently Asked Questions

How do I renew my company with ASIC?

To renew your company with ASIC, after receiving your annual statement, make sure to pay the annual company review fee, update your company details, and pass a solvency resolution. It’s important to renew on time to avoid cancellation by ASIC.

Can I change my ABN business name?

No, once a business name is registered with the ASIC, it cannot be changed. However, you can register a new business name under your existing ABN if needed.

Can I renew a Cancelled business name?

After a business name is cancelled, it cannot be renewed, but it can be restored within six months of cancellation by contacting the appropriate authority. If more than six months have passed, the name will need to be registered again.

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Disclaimer: The information on this website is intended for general informational purposes only and may not be specifically relevant to everyone’s personal situation. It should not be considered financial advice or a substitute for professional tax or accounting advice. Each individual’s circumstances are unique, and laws can vary. For tailored advice, please consult a qualified professional. Contact Sleek for further information on how we can help you.

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